INFLUENCER MARKETING AND TOMA ITALIAN BRANDS

The figure of the influencer is now increasingly consolidated among brands aiming to reach new targets.

An Influencer is a person who has the power to influence the opinions or purchasing decisions of others through their notoriety, position and influence built up over a reference audience.

It is important to emphasise that these individuals cannot simply be considered as channels of communication but, rather, as creators of social relationships. A true professionalism born of our times.

The types of influencers that can be roughly counted are:

Celebrities; experts in a specific field; bloggers and content creators on defined topics; general opinion leaders and micro-influencers.

Most of them use social media for their marketing activities. Companies and brands have begun to recognise their importance, activating and implementing increasingly active forms of Social Media Marketing in which specific items of clothing such as jackets, dresses and trousers, accompanied by poetic narratives are placed within the everyday representation.

Toma Italian Brands, with its portfolio of proprietary menswear brands such as www.havanaeco.it and www.angelotoma.it together with licensed brands such as www.ungaro.com, considers it useful to include interventions of this type in its omnichannel communication strategy, reaching the public in an authentic manner that is increasingly unstructured by the great formalities to which fashion has accustomed us in the past.